How a brief became an ad.
Each case study separates three kinds of evidence: what the client gave us and what we delivered, how we decided what to make, and what a campaign has actually measured. We only fill in the third when real results exist.
Scorpion Tint & Accessories: job photos to ads.
A new window-tint, car-audio and lighting shop needed social ads before and after its opening. It had no video team, just the owner's phone photos and short clips of finished vehicles.
What they sent. What we delivered.
- Supplied: the shop's own job photos (a Ford Raptor R before and after custom graphics; a 2025 F-150 before and after tint), a short walk-around clip, the logo, the phone number and website.
- Delivered: finished vertical ads for Reels and TikTok, 4:5 feed versions, silent TikTok cuts for trending audio, and evergreen end cards for after the opening.
Why the ads look the way they do.
- Lead with the work. A new shop's biggest objection is "are they any good?", so the client's own before-and-after is the hook, not a stock-style intro.
- One change per opening. The F-150 ad has three openings on an identical body: the original, an audience call-out ("Just bought a truck?") and a demonstration ("Watch the back glass"), so a test isolates the hook.
- Claims kept to the client's own. Warranty and UV figures come from the shop's website and are confirmed with the owner before any paid run.
Not measured yet.
These ads have not run as a paid campaign with tracking, so there are no impressions, view rates, clicks or bookings to report. When they do, we'll publish the platform, dates, spend and results here, with the client's OK.
Same Truck. Different Attitude.
Just Bought a Truck?
Watch the Back Glass.
Alegre Home Health Care: accurate claims, calm tone.
An in-home care provider wanted a brand film families would trust. In healthcare advertising the risk isn't a boring ad; it's a claim the provider can't stand behind.
What they sent. What we delivered.
- Supplied: the service list, coverage wording, office locations, phone number, slogan and logo, all from the provider's website.
- Delivered: a 30-second film in 16:9, 4:5 and 9:16 with captions, plus the finished soundtrack on its own.
Every line checked against the client.
- "Fully accepting Medicare, Medicaid and leading private plans" became "We accept Medicare, Medicaid and many health plans": the client's own wording, because plans vary by service.
- "Companionship that heals the spirit" became "warm companionship in English or Spanish": no health claim, and bilingual care is a documented fact.
- "Specialized" and "complex" were removed: the client doesn't claim them.
Not measured yet.
No campaign results are published for this film. If it runs with tracking and the client agrees, we'll add the platform, dates, spend and results here.
The Luxury of Comfort
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