One ad. Six openings. Same body.
The first seconds decide whether anyone sees the rest. So a concept can ship with several openings, each on a different angle, and the rest of the ad identical. You test them; the numbers decide.
Longhaul braided charging cable
A fictional brand. Every version shares the same body: plug-in, knot test, 10-foot reach, features, offer. Only the opening changes.
"In loving memory: gone, but never fully charged."
"Still taping your charger together?"
"When your charger only reaches the floor."
"The stocking stuffer they'll actually use."
"How many of these have you thrown out?"
"Why does every charger break right here?"
Farbeam P1 pocket flashlight
A fictional brand. Same body in every version: car trouble, power outage, rain, product features, offer.
"This fits in your pocket."
"Still using your phone as a flashlight?"
"Pitch black. One click."
"Stuck on a gift for Dad?"
"Every camper forgets one thing."
"If you drive at night, keep this in your glovebox."
Ready for testing, not "proven."
1. We write the angles
Contrast, problem, gift, comparison, curiosity: each opening gives a different reason to keep watching.
2. You run them side by side
Same body, same offer, same budget, so any difference comes from the opening.
3. We build on what you learn
Share the results and the next batch builds on the angles your audience responds to.
These examples are fictional brands and have not been run as paid campaigns. We don't publish performance claims we can't support.